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On Purpose

Why do you get up in the morning?

Success doesn’t happen by accident - it happens on purpose. On Purpose Management inspires, coaches, trains and advises teams who want to discover their purpose and use it for more impact. We help improve day-to-day business, starting by aligning people's purpose (their 'why') and creating a positive impact beyond what they do, make or sell. 

On Purpose Academy

Purpose Discovery Workshops
Journey Mapping Workshops
Events and open workshops

About On Purpose Management


Carmen Phillips is originally from the UK, now living in The Netherlands. Her passions are purpose driven leadership and customer experience. Carmen works as a business coach, having worked for clients in different industries including automotive, consumer electronics, insurance, IT, charities and local city councils. 


Carmen has worked for 20+ years improving customer experience and employee motivation, holds an MBA, and has written a dissertation on psychological contracting and leadership. She actively shares her knowledge and experience by lecturing at  Beeckestijn Business School, Nima (Dutch marketing association) and Inholland University of Applied Science.

23plusone is an emotive branding method that bridges individual and collective drives and behaviour. It’s science-based and facilitates awareness and dialogue on meaningful connection. 23plusone stems from scientific research by Kim Cramer PhD and Alexander Koene of BR- ND. On Purpose Management is part of the 23plusone international network of Licensed Friends


The name ‘On Purpose Management’ was inspired by the book ‘On Purpose’ by Shaun Smith and Andy Milligan. 



+31 (0)614 221986

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